AnyPerk is Now Fond

I’m excited to announce today that AnyPerk is now Fond, and we have significant product enhancements to go along with our new brand.

When we initially founded the company in 2012, we chose the name AnyPerk — a simple name that conveyed our focus on offering a suite of excellent employee perks. While we remain leaders in the perks space, our company has grown.

Our mission now is much broader: to help companies build places where employees love to work. Since we see perks as only one part of this picture, we decided it was time to create a new name and look to suit our mission and growing product portfolio.

The Rebrand from AnyPerk

We chose “Fond” because it reflects authentic employee happiness. Similarly, our new look and feel — the bright and variable color scheme, spark-like icons, and images of true emotion — are meant to convey a sense of joy. Taken together, the new name and style convey our focus on genuine and enthusiastic employee engagement. To learn more about our rebranding process, stop by VP of Marketing Michael Stapleton’s recent blog post.

This isn’t just a change in name and design, though. Today, we’re excited to launch a free, new product, EngagementIQ — a well-tested method of measuring employee engagement — alongside significant enhancements to our existing rewards and perks products.

Introducing EngagementIQ

Most modern organizations know that engaged employees are better for business overall. They’re more productive, more creative, and retain longer. But, it’s not easy to get a sense of your employee engagement levels. To help you address this challenge, we’re launching EngagementIQ by Fond, a free way for any company to get started with measuring their employee engagement levels.

EngagementIQ gives you:

  • An overall engagement score (Employee Net Promoter Score)
  • Grades on five core drivers of engagement
  • Recommendations on how to improve your scores

Anyone can utilize the free product at

Rewards & Recognition Expansions

Fond customers can now foster cultures of recognition and appreciation even more easily. Some of the biggest product enhancements we’re announcing today include:

  • Gmail, Slack Integration, and Salesforce (coming soon). Send recognition from within these common workflow tools.
  • Service Awards & Birthdays. Schedule congratulatory messages and Rewards Points to be sent to employees on their work anniversaries, birthdays, and other significant dates.
  • Engagement Analytics 2.0. Get a regular overview of how active your employees are on our platform and learn how you stack up next to other companies of your size.

Best Rate Guarantee

We’ve always been proud of the quality of Fond Perks, and we’re taking that quality to the next level by announcing our Best Rate Guarantee. Now, as of May 1st, we guarantee any Fond Perks customer that our perks represent the best available rates out there, or we’ll not only make up the difference, we’ll beat a better rate by 5%. That makes Fond Perks the ultimate VIP perks package in the market.

We’re thrilled to continue developing and growing as we aspire to help make your employees happier, healthier, and more engaged in the coming months and years.

Taro Fukuyama